Kolkata-based kids’ brand Garbo is targeting 10 to 15 percent growth this year. The brand offers clothes for boys in the age group of 0 to 8 years since 1978. Garbo recently launched its Spring/Summer 2015 line. While the product portfolio expansion is not on the company’s agenda at the moment, it wants to establish its retail presence in metro and newer regions like Northeast and Jammu & Kashmir.
Fresh S/S 2015 range for boys
“For Spring/Summer ’15, we have undertaken many experiments in fabrication process which include introduction of new designs and prints. Since this season, prints are expected to do well among buyers, we have focused on introducing printed clothing,” elaborates Abhishek Kabra, talking about the new seasonal collection.
Many changes have also been made in the suits category. Apart from this, the brand has fashionable jackets, perfect for both - winter as well as summer. A lot of emphasis has gone into increasing the fashion quotient of the product. The range primarily is an assortment of light and bright colours.
The product line consists of T-shirts, pants, baba suits, baby suits and rompers. There are a wide number of options in denim and non-denim products under Garbo. “The target audience for the brand is middle and upper middle class comprising of working parents and buyers who seek value for their money,” informs Kabra.
Plans to explore untapped regions
The brand is available in MBOs and enjoys a good presence in most of India, through retail chains such as Amarsons and Biglife Ritu Wears. The brand is with around 500 MBOs. “We don’t have a presence in Northeast and Jammu Kashmir and plan to establish presence as well as in metro. We are mostly in Tier II and III cities and also have a remarkable presence in big cities. We do not want to explore an exclusive retail channel as the current product range does not justify it,” explains Kabra.
He says, consumption undoubtedly is higher among the girls’ category, for they always have more choice in terms of design, dresses and fashion. “The boys’ category is easy to handle and opportunities are in abundance. The opportunities are in online retail, big retail chains and shops and increasing the number of malls,” opines Kabra.
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Implement Accessible Providing Items – it's not generally needed to look areas to the enough taking present for your shift. At some point you will probably find probably the most practical ones all around. Newspapers, old cartons, plastic material linens, plastic-type luggage tend to be a thing that can figure finest for the reason that packing supplies likewise. These are generally resilient and also common products so because of this produce our shift economical as well.
Pack 1 Area at a time – it will always be better to prevent such circumstances that may result in an excellent misunderstandings because of the finish. For that reason though handling your own packaging process; you should attempt to bunch a room from period. Like this you possibly can inculcate all the relevant movables at the same time in addition to there's a reduced possibility involving abandoning practical things too.
Make use of Colour to help Define Room – it’s generally greater the use of color to help define this space. This may lower the risk of any kind of distress so because of this could make your current job hassle free as well as simple as well. Work with different colour packing containers as well as brands to part ways the thing associated with distinct suites.
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